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Experience

VP of Content, Inman News, Alameda, CA
2006 – 2009

  • Responsible for overall marketing strategy and editorial direction, reporting directly to CEO and Publisher.

  • Forged strategic partnerships with online media and other publishers; including Yahoo!, Realtor.com, Zillow, Trulia and many others.

  • Programmed semi-annual conferences on real estate and technology in New York and San Francisco attended by over 3000 industry influentials.

  • Created online video magazine (InmanTV).

  • Led monthly webinars around Web 2.0 marketing.

  • Managed in-house marketing and IT teams.

Founder, Future of Real Estate Marketing blog, Portland, OR
2006 – present

  • Founded a widely popular blog that explores real estate marketing and the impact of the social media, technology, the Internet and Web 2.0 on real estate.

  • #1 Google Search result for “real estate marketing”.

  • Over 30000 monthly unique visitors, 5700 RSS subscribers and 50,000 page views per month.

  • Quoted in International Herald Tribune, BusinessWeek, New York Times, Wall St. Journal, Baltimore Sun, Chicago Tribune and Boston Globe.

  • Speak regularly at conferences and engagements across North America on social media, the Internet and Web 2.0.

Marketing Communications, Prudential Northwest Properties, Portland, OR
2005 – 2006

  • Directed development of all print, online advertising as well as marketing collateral materials.
  • Responsible for brand and corporate identity redesigns. 

  • Worked closely with external agencies for web site development and public relations campaigns.

Freelancer, Portland, OR
2005

  • Performed freelance marketing communications and graphic design work for Nike Golf.

  • Consulted on a new word-of-mouth marketing service for Conkling, Fiskum & McCormick.

Freelance Writer/Communications Consultant, Ulsan, Korea
2002 – 2005

  • Taught English at Hyundai Middle School.

  • Founded the first English language monthly newspaper in the Ulsan Metropolitan Region.

  • Chaired the Ulsan Pear editorial board and oversaw copy-editing, lay-out, design and publishing assignments.

  • Acted as communications advisor to Hyundai Heavy Industries public relations department.

  • Copy-edited content for Ulsan Industry Promotion Foundation, International Whaling Commission AGM 2005 and Ulsan Metropolitan Police.

  • Provided marketing and business strategy advice to a startup introducing a Korean motorcycle brand into the USA.

Account Coordinator, Wilcox Group, Vancouver, BC
2001 – 2002

  • Coordinated public relations and corporate communications campaigns for clients like Molson Canada, TELUS Corporation, London Drugs, CanWest Global Communications and Krispy Kreme.
  • Wrote press releases, researched and proposed story ideas to major media for several successful product launches and marketing PR promotions.
  • Assisted with event publicity for large-scale events such as Molson SnowJam and the Molson Indy Vancouver.
  • Developed effective working relationships with clients and internal marketing teams.

Marketing & Communications Specialist, Chalk Media, Vancouver, BC
2000 – 2001

  • Coordinated marketing of the internationally syndicated television show “Dave Chalk Computer Life” to networks, affiliates and resellers.

  • Promoted in-flight marketing opportunities through a worldwide network of airlines including Delta Airlines, British Airways, Cathay Pacific and Air Canada.

  • Helped position Chalk’s interactive rich-media marketing tools and e-learning technologies.

  • Ghostwrote a weekly column on technology for a major daily and national wire service.

  • Wrote a weekly email newsletter sent to over 16,000 subscribers.

  • Managed communication of press releases, media coverage to angel investors.

Assistant Coordinator, Government of Canada, Vancouver, BC
1998 – 2000

  • Provided leadership to over 110 staff in 40 municipalities across Western Canada.

  • Developed and tracked budget distribution models – controlled budget expenditures and purchases.
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  • Participated in national and regional policy development meetings.

  • Wrote, edited and published comprehensive reports and several technical and training manuals.
  • Produced “Breaking the News” – a twenty-minute media relations training video.

  • Delivered media relations training to supervisors and staff;

Production Manager, Carousel Theatre, Vancouver, BC
1996 – 1998

  • Supervised an office staff of seven.

  • Produced summer outdoor Shakespearean comedy two consecutive summers.

Education

University of British Columbia, Vancouver, BC — B.A. Political Science & History, 1998

Skills

Web
 – Working knowledge of HTML, CSS and LAMP environments.


Video -
Familiar with all aspects of online video production. 

Software

iWork

Adobe Creative Suite

Coda

MS Office

Joel Burslem

joel@burslem.ca


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