http://joel.burslem.ca/2006/02/27/product-placement-goes-digital/ digital marketing. new media. internet strategy. Tue, 26 Jan 2010 16:20:51 -0800 hourly 1 http://wordpress.org/?v=3.0 http://joel.burslem.ca/2006/02/27/product-placement-goes-digital/comment-page-1/#comment-12648 Mirranda Sun, 09 Sep 2007 08:27:35 +0000 http://joel.burslem.ca/product-placement-goes-digital/#comment-12648 InShot.com.au and its YouTube channel InShotTV are doing some pretty cool online product placement for user-generated content. They also have a soft-launch for their Copacabana Exchange. InShot.com.au and its YouTube channel InShotTV are doing some pretty cool online product placement for user-generated content. They also have a soft-launch for their Copacabana Exchange.

]]> http://joel.burslem.ca/2006/02/27/product-placement-goes-digital/comment-page-1/#comment-1328 Davis Freeberg’s Digital Connection » Blog Archive » Microsoft Leads Advertising Revolution With Employee Training Video Tue, 22 Aug 2006 00:27:21 +0000 http://joel.burslem.ca/product-placement-goes-digital/#comment-1328 [...] I also believe that we’ll see product placement advertising on a new scale. By product placement I don’t mean that we’ll see things show up for a minute or two, but rather that the marketing agencies will represent the new studios. Using Microsoft’s training video as a good example, they were able to create a very entertaining branded experience with limited expenses. While the production quality might not be good enough for TV, with people being used to that amateur quality on YouTube, I believe that the quality of this video is fantastic for the internet. Because Microsoft didn’t have to worry about making distribution agreements with the cable companies, the studios, the satellite providers, etc., they were able to focus on making a quick funny video and could then release it inexpensively on the net for anyone to see. As online video continues to gain in popularilty, I believe that more companies will begin making their own original content above and beyond the long form commercials that we’ve seen to date. It may take time for the marketing agencies to catch onto this trend and it may take time to convince more companies to engage in marketing this way, but it’s not far fetched to think that Microsoft could create their own version of The Office and have it be a hit online. If your production cost are controlled by cheap cameras and cheap editing software, a single company could produce an entire sitcom with a tenth of the expense of what it costs to make television today. While YouTube currently is the leader in online video sharing, the first one to enable companies to broadcast directly to the TV will be a huge winner in the future of ad supported television. [...] [...] I also believe that we’ll see product placement advertising on a new scale. By product placement I don’t mean that we’ll see things show up for a minute or two, but rather that the marketing agencies will represent the new studios. Using Microsoft’s training video as a good example, they were able to create a very entertaining branded experience with limited expenses. While the production quality might not be good enough for TV, with people being used to that amateur quality on YouTube, I believe that the quality of this video is fantastic for the internet. Because Microsoft didn’t have to worry about making distribution agreements with the cable companies, the studios, the satellite providers, etc., they were able to focus on making a quick funny video and could then release it inexpensively on the net for anyone to see. As online video continues to gain in popularilty, I believe that more companies will begin making their own original content above and beyond the long form commercials that we’ve seen to date. It may take time for the marketing agencies to catch onto this trend and it may take time to convince more companies to engage in marketing this way, but it’s not far fetched to think that Microsoft could create their own version of The Office and have it be a hit online. If your production cost are controlled by cheap cameras and cheap editing software, a single company could produce an entire sitcom with a tenth of the expense of what it costs to make television today. While YouTube currently is the leader in online video sharing, the first one to enable companies to broadcast directly to the TV will be a huge winner in the future of ad supported television. [...]

]]> http://joel.burslem.ca/2006/02/27/product-placement-goes-digital/comment-page-1/#comment-289 David Jones Tue, 28 Feb 2006 05:28:15 +0000 http://joel.burslem.ca/product-placement-goes-digital/#comment-289 Joel...this is a tough one. Do we need more intrusive advertising? Or am I prepared to let some dumbass company buy a useless product placement so I can get some great content for free? I'm torn between philosophy and cheap-osophy. I noticed Steve Rubel was blogging about Schoolhouse Rock episodes being sold on iTunes and I thought that was cool, but I didn't want to pay for it...maybe product placement in animated educational shorts is what the doctor ordered? Joel…this is a tough one. Do we need more intrusive advertising? Or am I prepared to let some dumbass company buy a useless product placement so I can get some great content for free? I’m torn between philosophy and cheap-osophy. I noticed Steve Rubel was blogging about Schoolhouse Rock episodes being sold on iTunes and I thought that was cool, but I didn’t want to pay for it…maybe product placement in animated educational shorts is what the doctor ordered?

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