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iTunes Sells One Million Videos
Perhaps in response to my earlier post, Apple released a press release today annoucing that its iTunes Music Store Sells One Million Videos in Less Than 20 Days. Heck, I even downloaded an episode of Lost to check out what it looked like.
At a buck ninety-nine each, that’s $2 million. Not a bad chunk of change. However, I suspect that a lot of that money was made off people like me who were just curious to see what the videos looked like. The real question is, is this a sustainable market?
Certainly the trend speaks to pent-up demand for legal alternatives for downloading video content off the Internet. But the challenge going forward is going to be finding more content providers willing to cooperate to head off the very real threat posed by the P2P networks.
Think of all the old TV shows you’d like to download and watch on demand. A quick scan of the Bittorrent sites today reveal complete seasons of Desperate Housewives, Xena and Star Trek TNG all ready available for download in iPod compatible formats. Mirroring the demand for MP3 “discographies” I suspect we’ll be seeing even more of these “episodographies” available shortly.
In contrast, iTunes offerings seem pretty paltry. It would seem like TV off the ‘net is ready for primetime, Apple better be ready to keep up.
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